Fly By Jing vs Siete · Bay Area shelf head-to-head
Fly By Jing and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Fly By Jing
Siete
49
brand power
70
19
products
77
6
categories
12
7
subcategories
22
13
grocers
21
$2.18
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fly By Jing▭ Siete
Distribution · 30% of score54·88
carried in 13 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fly By Jing · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fly By Jing · Siete