Folgers vs Starbucks · Bay Area shelf head-to-head
Folgers and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineupStarbucks sits further up the premium end
Folgers
Starbucks
34
brand power
58
20
products
139
1
categories
11
3
subcategories
14
10
grocers
13
$1.52
price per oz
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Folgers▭ Starbucks
Distribution · 30% of score42·54
F
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Folgers
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Folgers · 1
only Starbucks · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Folgers · Starbucks
