Forager Project vs Cocojune · Bay Area shelf head-to-head
Forager Project and Cocojune, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerCocojune is in more Bay Area grocersForager Project fields the deeper lineupCocojune sits further up the premium end
Forager Project
Cocojune
62
brand power
53
43
products
22
12
categories
4
14
subcategories
5
18
grocers
19
58.0¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Cocojune
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forager Project
only Cocojune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Cocojune
