Forager Project vs Harmless Harvest · Bay Area shelf head-to-head
Forager Project and Harmless Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerHarmless Harvest is in more Bay Area grocersForager Project fields the deeper lineupHarmless Harvest sits further up the premium end
Forager Project
Harmless Harvest
62
brand power
56
43
products
26
12
categories
3
14
subcategories
4
18
grocers
19
38.4¢
price per fl oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Harmless Harvest
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forager Project
only Harmless Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Harmless Harvest
