Forager Project vs Lifeway · Bay Area shelf head-to-head
Forager Project and Lifeway, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project is in more Bay Area grocersForager Project sits further up the premium end
Forager Project
Lifeway
62
brand power
66
43
products
42
12
categories
3
18
grocers
15
38.4¢
price per fl oz
27.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Lifeway
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forager Project
only Lifeway
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Lifeway
