Forno Bonomi vs Newman's Own · Bay Area shelf head-to-head
Forno Bonomi and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupNewman's Own sits further up the premium end
Forno Bonomi
Newman's Own
32
brand power
65
7
products
71
3
categories
13
4
subcategories
20
13
grocers
19
55.1¢
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forno Bonomi▭ Newman's Own
Distribution · 30% of score54·79
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Forno Bonomi · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forno Bonomi · Newman's Own