From The Fields’ vs Sunridge Farms · Bay Area shelf head-to-head
From The Fields’ and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineup
From The Fields’
Sunridge Farms
45
brand power
59
24
products
180
7
categories
17
9
subcategories
39
9
grocers
11
$1.05
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Fields’▭ Sunridge Farms
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits3 vs 24 SKUs
only From The Fields’
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Fields’ · 4
only Sunridge Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Fields’ · Sunridge Farms
