Gia' vs Cucina & Amore · Bay Area shelf head-to-head
Gia' and Cucina & Amore, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cucina & Amore carries more Brand PowerCucina & Amore is in more Bay Area grocersCucina & Amore fields the deeper lineupGia' sits further up the premium end
Gia'
Cucina & Amore
34
brand power
56
5
products
42
3
categories
16
3
subcategories
23
9
grocers
11
$1.40
price per oz
48.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gia'▭ Cucina & Amore
Distribution · 30% of score38·46
G
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gia'
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cucina & Amore · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gia' · Cucina & Amore