Green Beaver vs Now · Bay Area shelf head-to-head
Green Beaver and Now, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now carries more Brand PowerNow is in more Bay Area grocersNow fields the deeper lineup
Green Beaver
Now
16
brand power
50
4
products
75
2
categories
14
2
subcategories
20
1
grocers
4
$3.84
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Beaver▭ Now
Distribution · 30% of score4·17
G
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Green Beaver
no top category Now doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Green Beaver · 0
no exclusive doors — everywhere Green Beaver is, Now is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Beaver · Now
