Hakubaku vs Shirakiku · Bay Area shelf head-to-head
Hakubaku and Shirakiku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shirakiku carries more Brand PowerHakubaku is in more Bay Area grocersShirakiku fields the deeper lineup
Hakubaku
Shirakiku
32
brand power
47
7
products
35
2
categories
17
12
grocers
2
$5.46
avg price
$7.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hakubaku▭ Shirakiku
Distribution · 30% of score50·8
S
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hakubaku
no top category Shirakiku doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hakubaku · Shirakiku
