Hapi Snacks vs Simple Mills · Bay Area shelf head-to-head
Hapi Snacks and Simple Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Mills carries more Brand PowerSimple Mills is in more Bay Area grocersSimple Mills fields the deeper lineupSimple Mills sits further up the premium end
Hapi Snacks
Simple Mills
25
brand power
71
18
products
75
7
categories
13
5
grocers
22
$1.14
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hapi Snacks▭ Simple Mills
Distribution · 30% of score21·92
H
carried in 5 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hapi Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hapi Snacks · Simple Mills
