Harmless Harvest vs Forager Project · Bay Area shelf head-to-head
Harmless Harvest and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerHarmless Harvest is in more Bay Area grocersForager Project fields the deeper lineupHarmless Harvest sits further up the premium end
Harmless Harvest
Forager Project
56
brand power
62
26
products
43
3
categories
12
4
subcategories
14
19
grocers
18
45.6¢
price per fl oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harmless Harvest▭ Forager Project
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harmless Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harmless Harvest · Forager Project
