Healthaid vs Now · Bay Area shelf head-to-head
Healthaid and Now, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now carries more Brand PowerNow fields the deeper lineupHealthaid sits further up the premium end
Healthaid
Now
28
brand power
50
3
products
75
2
categories
14
2
subcategories
20
4
grocers
4
$7.02
price per fl oz
$2.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthaid▭ Now
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Healthaid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Healthaid · 2
only Now · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthaid · Now