Heinz vs Essential Everyday · Bay Area shelf head-to-head
Heinz and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz is in more Bay Area grocersEssential Everyday fields the deeper lineupHeinz sits further up the premium end
Heinz
Essential Everyday
58
brand power
58
42
products
214
5
categories
44
13
subcategories
57
16
grocers
8
41.1¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heinz▭ Essential Everyday
Distribution · 30% of score67·33
E
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heinz · Essential Everyday
