Hempler's vs Applegate · Bay Area shelf head-to-head
Hempler's and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Hempler's
Applegate
31
brand power
72
13
products
111
4
categories
18
5
subcategories
21
3
grocers
20
$12.44
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hempler's▭ Applegate
Distribution · 30% of score13·83
H
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hempler's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hempler's · 0
no exclusive doors — everywhere Hempler's is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hempler's · Applegate
