Hillshire Farm vs Applegate · Bay Area shelf head-to-head
Hillshire Farm and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Hillshire Farm
Applegate
44
brand power
72
31
products
111
7
categories
18
11
subcategories
21
8
grocers
20
73.9¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hillshire Farm▭ Applegate
Distribution · 30% of score33·83
H
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hillshire Farm · 1
only Applegate · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hillshire Farm · Applegate
