House Foods vs Wildwood · Bay Area shelf head-to-head
House Foods and Wildwood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwood carries more Brand PowerWildwood is in more Bay Area grocersHouse Foods fields the deeper lineupWildwood sits further up the premium end
House Foods
Wildwood
46
brand power
52
20
products
15
7
categories
5
8
grocers
18
46.3¢
price per oz
66.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Foods▭ Wildwood
Distribution · 30% of score33·75
W
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Foods
only Wildwood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only House Foods · 0
no exclusive doors — everywhere House Foods is, Wildwood is too.
only Wildwood · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Foods · Wildwood
