Huel vs Urban Remedy · Bay Area shelf head-to-head
Huel and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerHuel is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Huel
Urban Remedy
38
brand power
59
10
products
65
5
categories
21
10
grocers
8
31.8¢
price per fl oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Huel▭ Urban Remedy
Distribution · 30% of score42·33
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Huel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Huel · 6
only Urban Remedy · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Huel · Urban Remedy
