Illy vs Starbucks · Bay Area shelf head-to-head
Illy and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks fields the deeper lineupIlly sits further up the premium end
Illy
Starbucks
40
brand power
58
18
products
139
1
categories
11
4
subcategories
14
13
grocers
13
$2.42
price per oz
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Illy▭ Starbucks
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Illy
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Illy · Starbucks
