Imagine vs Manischewitz · Bay Area shelf head-to-head
Imagine and Manischewitz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerImagine is in more Bay Area grocersManischewitz fields the deeper lineupManischewitz sits further up the premium end
Imagine
Manischewitz
53
brand power
61
20
products
35
6
categories
17
17
grocers
13
34.6¢
price per oz
64.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imagine▭ Manischewitz
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks4 vs 1 SKUs
3% of shelf
only Imagine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Imagine · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imagine · Manischewitz
