International Collection vs Spectrum · Bay Area shelf head-to-head
International Collection and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineup
International Collection
Spectrum
0
brand power
61
4
products
38
2
categories
7
4
subcategories
17
2
grocers
19
$11.65
avg price
$15.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Collection▭ Spectrum
Distribution · 30% of score8·79
I
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only International Collection
no top category Spectrum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only International Collection · 0
no exclusive doors — everywhere International Collection is, Spectrum is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Collection · Spectrum