Italbrand vs Cento · Bay Area shelf head-to-head
Italbrand and Cento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Italbrand
Cento
53
brand power
53
21
products
50
6
categories
13
6
subcategories
23
14
grocers
12
63.1¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italbrand▭ Cento
Distribution · 30% of score58·50
I
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italbrand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italbrand · Cento
