Italian Harvest vs Mother-in-law's · Bay Area shelf head-to-head
Italian Harvest and Mother-in-law's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother-in-law's is in more Bay Area grocersItalian Harvest fields the deeper lineup
Italian Harvest
Mother-in-law's
33
brand power
35
25
products
7
9
categories
4
15
subcategories
4
4
grocers
12
81.1¢
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italian Harvest▭ Mother-in-law's
Distribution · 30% of score17·50
I
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italian Harvest
only Mother-in-law's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Italian Harvest · 1
only Mother-in-law's · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italian Harvest · Mother-in-law's