Italian Harvest vs Ritrovo · Bay Area shelf head-to-head
Italian Harvest and Ritrovo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italian Harvest fields the deeper lineupRitrovo sits further up the premium end
Italian Harvest
Ritrovo
33
brand power
33
25
products
11
9
categories
8
15
subcategories
8
4
grocers
4
81.1¢
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italian Harvest▭ Ritrovo
Distribution · 30% of score17·17
I
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italian Harvest
only Ritrovo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italian Harvest · 2
only Ritrovo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italian Harvest · Ritrovo
