Jennie-o Turkey Store vs Applegate · Bay Area shelf head-to-head
Jennie-o Turkey Store and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Jennie-o Turkey Store
Applegate
24
brand power
72
6
products
111
4
categories
18
5
subcategories
21
1
grocers
20
$12.82
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jennie-o Turkey Store▭ Applegate
Distribution · 30% of score4·83
J
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jennie-o Turkey Store
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jennie-o Turkey Store · 0
no exclusive doors — everywhere Jennie-o Turkey Store is, Applegate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jennie-o Turkey Store · Applegate