Kalona Super Natural vs Clover Sonoma · Bay Area shelf head-to-head
Kalona Super Natural and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupKalona Super Natural sits further up the premium end
Kalona Super Natural
Clover Sonoma
40
brand power
68
11
products
114
7
categories
12
5
grocers
18
26.3¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kalona Super Natural▭ Clover Sonoma
Distribution · 30% of score21·75
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 6 SKUs
2% of shelf
only Kalona Super Natural
only Clover Sonoma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kalona Super Natural · 2
only Clover Sonoma · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kalona Super Natural · Clover Sonoma
