Katz vs Madhava · Bay Area shelf head-to-head
Katz and Madhava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madhava is in more Bay Area grocersKatz fields the deeper lineupKatz sits further up the premium end
Katz
Madhava
50
brand power
46
24
products
13
9
categories
5
13
subcategories
9
8
grocers
17
$1.08
price per fl oz
54.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katz▭ Madhava
Distribution · 30% of score33·71
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils & Vinegars1 vs 1 SKUs
only Madhava
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Katz · 1
only Madhava · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katz · Madhava
