Katz vs Napa Valley Naturals · Bay Area shelf head-to-head
Katz and Napa Valley Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Napa Valley Naturals is in more Bay Area grocersKatz fields the deeper lineupKatz sits further up the premium end
Katz
Napa Valley Naturals
50
brand power
49
24
products
16
9
categories
4
13
subcategories
9
8
grocers
15
$1.08
price per fl oz
85.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Katz▭ Napa Valley Naturals
Distribution · 30% of score33·63
N
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils & Vinegars1 vs 1 SKUs
only Napa Valley Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Katz · 1
only Napa Valley Naturals · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Katz · Napa Valley Naturals
