Ken's Steak House vs Newman's Own · Bay Area shelf head-to-head
Ken's Steak House and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Ken's Steak House
Newman's Own
34
brand power
65
18
products
71
2
categories
13
10
subcategories
20
6
grocers
19
41.3¢
price per fl oz
37.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ken's Steak House▭ Newman's Own
Distribution · 30% of score25·79
K
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ken's Steak House
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ken's Steak House · 1
only Newman's Own · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ken's Steak House · Newman's Own
