Kevin's Natural Foods vs Shakti Life Kitchen · Bay Area shelf head-to-head
Kevin's Natural Foods and Shakti Life Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevin's Natural Foods carries more Brand PowerKevin's Natural Foods is in more Bay Area grocersKevin's Natural Foods fields the deeper lineupShakti Life Kitchen sits further up the premium end
Kevin's Natural Foods
Shakti Life Kitchen
59
brand power
26
51
products
7
11
categories
4
19
subcategories
7
13
grocers
2
80.7¢
price per oz
89.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevin's Natural Foods▭ Shakti Life Kitchen
Distribution · 30% of score54·8
S
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 1 SKUs
only Kevin's Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevin's Natural Foods · Shakti Life Kitchen
