Kinder's vs Mccormick · Bay Area shelf head-to-head
Kinder's and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerKinder's is in more Bay Area grocersMccormick fields the deeper lineupMccormick sits further up the premium end
Kinder's
Mccormick
60
brand power
66
96
products
209
6
categories
16
15
subcategories
60
14
grocers
13
95.8¢
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinder's▭ Mccormick
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings10 vs 21 SKUs
5% of shelf
only Kinder's
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kinder's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinder's · Mccormick
