King Arthur Baking Company vs Betty Crocker · Bay Area shelf head-to-head
King Arthur Baking Company and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerKing Arthur Baking Company is in more Bay Area grocersBetty Crocker fields the deeper lineup
King Arthur Baking Company
Betty Crocker
61
brand power
66
30
products
106
7
categories
7
12
subcategories
10
19
grocers
12
25.7¢
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Arthur Baking Company▭ Betty Crocker
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Arthur Baking Company
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King Arthur Baking Company · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Arthur Baking Company · Betty Crocker
