Kite Hill vs Siggi's · Bay Area shelf head-to-head
Kite Hill and Siggi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's is in more Bay Area grocersSiggi's fields the deeper lineupKite Hill sits further up the premium end
Kite Hill
Siggi's
57
brand power
59
26
products
55
7
categories
3
8
subcategories
6
16
grocers
18
77.1¢
price per oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kite Hill▭ Siggi's
Distribution · 30% of score67·75
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siggi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kite Hill · Siggi's
