Lining them up…

Kite Hill vs So Delicious · Bay Area shelf head-to-head

Kite Hill and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineupKite Hill sits further up the premium end

Kite Hill

So Delicious

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Kite Hill▭ So Delicious

Distribution · 30% of score67·83

carried in 16 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers

Depth · 25% of score

Contested categories

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Yogurt14 vs 12 SKUs

2% of shelf

1% of shelf

↳ Dairy-Free Yogurt 10% · 11%

only Kite Hill

Pasta Cheese Cheese Alternatives Dips & Spreads Dairy Alternatives Snack Foods

only So Delicious

Ice Cream Canned & Jarred Creamers Frozen Foods Toppings Dairy

Doors

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

Andronico's Community Markets Berkeley Bowl Bi-Rite Market Canyon Market Community Market CA Driver's Market Falletti Foods Gus's Community Market Luke's Local Mill Valley Market Mollie Stone's Markets Pacific Market Rainbow Grocery Cooperative Sprouts Farmers Market

Head to head

each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.

Kite Hill Dairy Free, Almond Milk Yogurt, Vanilla

$6.39

So Delicious Dairy Free Coconut Milk Vanilla Yogurt Alternative

$7.69

Kite Hill Raspberry Greek Style Plant-Based Yogurt

$2.49

both sides measured by the same instruments on the same shelves · see each brand’s full page: Kite Hill · So Delicious