Land O Lakes vs Straus Family Creamery · Bay Area shelf head-to-head
Land O Lakes and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineup
Land O Lakes
Straus Family Creamery
39
brand power
65
17
products
44
5
categories
9
6
subcategories
11
9
grocers
20
62.6¢
price per oz
39.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Land O Lakes▭ Straus Family Creamery
Distribution · 30% of score38·83
L
carried in 9 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream2 vs 5 SKUs
L
1% of shelf
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Straus Family Creamery · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Land O Lakes · Straus Family Creamery