Leilo vs Urban Remedy · Bay Area shelf head-to-head
Leilo and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineupLeilo sits further up the premium end
Leilo
Urban Remedy
13
brand power
59
2
products
65
2
categories
21
3
grocers
8
43.0¢
price per fl oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leilo▭ Urban Remedy
Distribution · 30% of score13·33
L
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leilo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leilo · Urban Remedy