Lifeway vs Forager Project · Bay Area shelf head-to-head
Lifeway and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project is in more Bay Area grocersForager Project sits further up the premium end
Lifeway
Forager Project
66
brand power
62
42
products
43
3
categories
12
15
grocers
18
27.2¢
price per fl oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lifeway▭ Forager Project
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lifeway
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lifeway · Forager Project
