Lightlife vs Beyond Meat · Bay Area shelf head-to-head
Lightlife and Beyond Meat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineupBeyond Meat sits further up the premium end
Lightlife
Beyond Meat
55
brand power
56
13
products
22
6
categories
7
6
subcategories
9
13
grocers
17
83.0¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lightlife▭ Beyond Meat
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives3 vs 7 SKUs
2% of shelf
only Lightlife
only Beyond Meat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lightlife · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lightlife · Beyond Meat
