Lightlife vs Impossible · Bay Area shelf head-to-head
Lightlife and Impossible, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Impossible fields the deeper lineupImpossible sits further up the premium end
Lightlife
Impossible
55
brand power
55
13
products
23
6
categories
6
6
subcategories
10
13
grocers
13
83.0¢
price per oz
89.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lightlife▭ Impossible
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives3 vs 10 SKUs
2% of shelf
only Lightlife
only Impossible
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lightlife · Impossible
