Lightlife vs Upton's Naturals · Bay Area shelf head-to-head
Lightlife and Upton's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lightlife is in more Bay Area grocersUpton's Naturals fields the deeper lineupUpton's Naturals sits further up the premium end
Lightlife
Upton's Naturals
55
brand power
57
13
products
23
6
categories
8
13
grocers
9
83.0¢
price per oz
96.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lightlife▭ Upton's Naturals
Distribution · 30% of score54·38
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives3 vs 4 SKUs
2% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lightlife · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lightlife · Upton's Naturals
