Lu Lu's vs Amy's Kitchen · Bay Area shelf head-to-head
Lu Lu's and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Lu Lu's
Amy's Kitchen
24
brand power
69
10
products
139
2
categories
14
3
subcategories
22
1
grocers
19
$12.30
avg price
$8.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lu Lu's▭ Amy's Kitchen
Distribution · 30% of score4·79
L
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lu Lu's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lu Lu's · 0
no exclusive doors — everywhere Lu Lu's is, Amy's Kitchen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lu Lu's · Amy's Kitchen
