Manischewitz vs The Matzo Project · Bay Area shelf head-to-head
Manischewitz and The Matzo Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Manischewitz carries more Brand PowerManischewitz is in more Bay Area grocersManischewitz fields the deeper lineup
Manischewitz
The Matzo Project
61
brand power
22
35
products
16
17
categories
2
13
grocers
2
$6.40
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manischewitz▭ The Matzo Project
Distribution · 30% of score54·8
T
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manischewitz
only The Matzo Project
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manischewitz · The Matzo Project