Mariani vs Dsd Merchandisers · Bay Area shelf head-to-head
Mariani and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerMariani is in more Bay Area grocersDsd Merchandisers fields the deeper lineup
Mariani
Dsd Merchandisers
35
brand power
49
17
products
61
3
categories
11
11
subcategories
27
6
grocers
4
$1.06
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mariani▭ Dsd Merchandisers
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts3 vs 16 SKUs
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mariani · Dsd Merchandisers
