Mccann's vs Bob's Red Mill · Bay Area shelf head-to-head
Mccann's and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupMccann's sits further up the premium end
Mccann's
Bob's Red Mill
29
brand power
81
6
products
210
2
categories
25
3
subcategories
51
13
grocers
22
40.9¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccann's▭ Bob's Red Mill
Distribution · 30% of score54·92
M
carried in 13 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains4 vs 30 SKUs
M
2% of shelf
only Mccann's
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mccann's · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccann's · Bob's Red Mill
