Mccormick vs Spice Islands · Bay Area shelf head-to-head
Mccormick and Spice Islands, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Mccormick
Spice Islands
66
brand power
15
209
products
4
16
categories
3
60
subcategories
3
13
grocers
3
$6.23
avg price
$9.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Spice Islands
Distribution · 30% of score54·13
S
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes24 vs 2 SKUs
8% of shelf
only Mccormick
only Spice Islands
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Spice Islands
