Mccormick vs Urban Accents · Bay Area shelf head-to-head
Mccormick and Urban Accents, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupUrban Accents sits further up the premium end
Mccormick
Urban Accents
66
brand power
18
209
products
11
16
categories
5
60
subcategories
6
13
grocers
5
$6.23
avg price
$8.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick▭ Urban Accents
Distribution · 30% of score54·21
U
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes24 vs 4 SKUs
only Urban Accents
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick · Urban Accents