Mcevoy Ranch vs Divina · Bay Area shelf head-to-head
Mcevoy Ranch and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupMcevoy Ranch sits further up the premium end
Mcevoy Ranch
Divina
38
brand power
69
23
products
77
6
categories
14
10
subcategories
20
2
grocers
20
$1.84
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcevoy Ranch▭ Divina
Distribution · 30% of score8·83
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcevoy Ranch · 0
no exclusive doors — everywhere Mcevoy Ranch is, Divina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcevoy Ranch · Divina
