Mcevoy Ranch vs Monte Pollino · Bay Area shelf head-to-head
Mcevoy Ranch and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineupMcevoy Ranch sits further up the premium end
Mcevoy Ranch
Monte Pollino
38
brand power
62
23
products
60
6
categories
18
2
grocers
14
$1.84
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcevoy Ranch▭ Monte Pollino
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcevoy Ranch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcevoy Ranch · Monte Pollino
