Mi-del vs Newman's Own · Bay Area shelf head-to-head
Mi-del and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupMi-del sits further up the premium end
Mi-del
Newman's Own
23
brand power
65
6
products
71
2
categories
13
2
subcategories
20
8
grocers
19
73.8¢
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi-del▭ Newman's Own
Distribution · 30% of score33·79
M
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mi-del
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mi-del · 0
no exclusive doors — everywhere Mi-del is, Newman's Own is too.
only Newman's Own · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi-del · Newman's Own
