Miss Jones Baking Co. vs King Arthur Baking Company · Bay Area shelf head-to-head
Miss Jones Baking Co. and King Arthur Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
King Arthur Baking Company is in more Bay Area grocersMiss Jones Baking Co. sits further up the premium end
Miss Jones Baking Co.
King Arthur Baking Company
58
brand power
61
28
products
30
6
categories
7
6
subcategories
12
16
grocers
19
73.3¢
price per oz
25.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miss Jones Baking Co.▭ King Arthur Baking Company
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miss Jones Baking Co.
only King Arthur Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miss Jones Baking Co. · King Arthur Baking Company
